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Course Description
“This three-hour class shows how to conduct media relations during a crisis with both social and traditional media as a crucial component of successful crisis management.  Â
This class is a must for crisis and communications professionals who are responsible for communicating on behalf of their organizations during a crisis. Â
Replete with case studies, the class will equip participants with the basic toolkit for successful media relations by covering topics that include… Â
- The fundamentals of crisis media relations – driving and disseminating your organization’s crisis messages.   
- Choosing and training spokespersons – the human faces of the crisis.  Â
- Creating crisis key messages/ anticipating and responding to tough questions Â
- How to think like a reporter; recognizing reporters’ traps; finding common ground Â
- How to form lasting relationships with reporters, editors and producers for mutual benefit Â
- Guidelines for an editorial briefing  Â
- Tips for successful interviews during a crisis — broadcast, print, in-person, Zoom Â
- News conferences during a crisis Â
- Communicating with media in high-hazard/high-anxiety situations Â
- Prepare for and respond to crises aggravated or instigated by media Â
- The importance of coordinating media relations with external audiences: e.g., first responders, law enforcement, elected officials 
- Measure communications effectiveness Â
In addition to the training, participants will receive various crisis media relations templates that can be quickly modified to enable you to communicate quicker and more effectively during a crisis.Â