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Presented By:

Rob Burton – Managing Director, ICMC & PreparedEx  

Rob is a Principal at PreparedEx and The International Crisis Management Conference where he manages a team of crisis preparedness professionals. He has over 25 years’ experience preparing for and responding to crises. Part of his leadership role includes assisting PreparedEx clients in designing, implementing, and evaluating crisis, emergency, security, and business continuity management programs. 

During his career, Rob has worked for the US State Department’s Anti- Terrorism Assistance Program as a crisis management consultant in Pakistan and Afghanistan where he negotiated with the UN and Pashtun tribal warlords. He also served with the United Kingdom Special Forces where he operated internationally under hazardous covert and confidential conditions. 

Earlier in his career, Rob was part of a disciplined and prestigious unit, The Grenadier Guards, where he served Her Majesty Queen Elizabeth II at the Royal Palaces in London. Rob was a highly trained and experienced infantryman serving in Desert Storm where he commanded covert operational teams and was a sniper. Rob has a Queen’s Commendation for Bravery. 

Matt Bradley – Vice President, Global Security Solutions 

A veteran security operations expert for more than two decades, Bradley has deep, first-hand knowledge of security operations management, as well as an understanding of the critical challenges facing organizations in the future. Most recently, Bradley served as Regional Security Director for the Americas at International SOS, where he led the security services business and advised key executives on risk management solutions. Prior to International SOS, Bradley worked in Honduras as the Security Director for Tigo Honduras where he handled all matters relating to physical security; health, safety, and environment; crisis management; and fraud investigation. He was also a General Manager for I Solution Security, where he advised on security matters for the Honduran President, Minister of Security, and Minister of National Emergency Commission. Previously, Bradley had a distinguished 14-year career with the Central Intelligence Agency (CIA). 

Synopsis:

The activation of any emergency or crisis team often requires an immediate response that needs to be coordinated. In the first few moments of fast-paced situations there is often confusion and a lack of information. To ensure that a crisis or emergency team is ready to manage the incident, team members must first be activated and provided an initial assessment of the situation. This initial period of the incident is where many organizations fall short. There are several reasons this happens, with one being the lack of process and practice and the other being failing to have technology that supports activation. In this one-hour webinar we will cover the following:  

• Reasons for having an activation process  
• Technology that can support the activation process  
• Understand your capabilities  
• Create an activation procedure and have a backup process  
• Walking through the procedure with the team  
• Practice the activation process regularly  
• Rehearse during tabletop and other exercises  
• Modify the process if required