The Internet, Social Media and Crisis Communications
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What do a self-styled humorist, an angry customer, an influential blogger, a defective product and a CEO practicing sexist behavior have in common? They all can bring great harm to your organization largely through social media. This presentation will show how your organization can prepare for and manage a crisis in the Internet Age, particularly crises caused by social media. A solid reputation and strong branding are two prerequisites to social media crisis management success.