Discover the Roadmap for Building Brand Invincibility

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Presented By: Melissa Agnes

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks.

As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. 

In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.

Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.

As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.


Bad things happen to good companies. And issues come in all sort of sizes. Being crisis ready means that your brand isn’t just able to withstand the bad, but it’s able to transform any negative situation into something that has a positive outcome for your organization—making your brand INVINCIBLE.

Becoming crisis ready is a process. It’s not something that just happens overnight. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry—including yours—from its current level of crisis readiness, straight through to building brand invincibility.

This process is based off of the Crisis Ready Model, which is the model that Melissa Agnes has developed throughout her years of helping organizations—from international corporations, to government agencies around the world—become crisis ready and build brand invincibility. Melissa’s Crisis Ready Model continues to be adopted into undergraduate, graduate, and MBA programs around the world.

In this session, Melissa takes you through the five phases of the model, and provides you with strategies, tactics, and takeaways to adapt this framework to help you meet your organization’s crisis ready needs and objectives. 

If you are looking to strengthen your organization’s crisis readiness and would benefit from being provided with the precise framework to help you accomplish this, then this is a presentation you don’t want to miss.


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