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Presented By:

Emily Kent

Synopsis:

The latter half of 2017 provided an unprecedented string of disasters across the US, Caribbean, and Mexico. Many companies found themselves scrambling to resolve highly complex issues in an effort to appropriately respond to the devastating impacts to not just their business but also their people and communities.

PwC’s Marissa Michel will discuss how these events should serve as a prudent reminder of the need for organizations to develop a strategy for their crisis response plans. In her talk, Marissa will share her perspective on how developing a strategy for your response plans provide more than clarity during times of crisis. The unique and new lessons learned by your company should be incorporated into future strategic planning for natural disasters and catastrophic events and can provide critical business opportunities to strengthen your organization for the future.