From Somalian Piracy to Trapped Miners: Communicating Effectively in Times of Crisis
Rob Litt – Director of Corporate Communications, General Mills
Protecting a company’s reputation during a significant crisis is one of the most critical roles of a public relations executive. Rob Litt, Director of Corporate Communications at General Mills, will share his experiences leading global crisis communications response for companies in diverse industries including mining, consumer electronics, financial services and consumer packaged goods. In the digital age, crisis communications response is more critical than ever as a company or brand reputation can be severely impacted by a single tweet or Facebook post. Join Rob in a discussion on how managing reputation is critical in our ever increasing 24/7 news cycle.