At ICMC 2017, Michael Bouchard shared some of the lessons learned during the Beltway Sniper investigation that can be used in the corporate space. In this presentation, he discussed the importance of:

  • Pre-established relationships
  • Rehearsing your Crisis Response and Crisis Communication Plans
  • Clearly defining roles and responsibilities
  • Ensuring timely and clear communications
  • Managing Information efficiently
  • Knowing your limitations, asking for help when needed
  • Pre-identifying potential assets that may be needed
  • Formulating media strategies and messages ahead of time

Watch the short clip of Michael discussing some of these key lessons:


For Michael Bouchard’s full presentation along with all other speaker presentations from the 2016 and 2017 conferences, click HERE.