Reactive to Proactive: Turning Forward-Thinking into Action During a Crisis

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Presented By:

Larry Christini

Larry has more than 15 years of experience helping corporations to anticipate and manage risk through more resilient and robust planning and proactive crisis and issues management.

Mr. Cristini currently serves as the Head of Global Crisis Management for Facebook. In this role, he is responsible for leading Facebook’s global crisis management program and its planning, training, exercising, and real-time response activities across Facebook, Instagram, WhatsApp and Oculus.

Mr. Cristini previously worked at Eurasia Group where he advised executives on managing strategic risks in emerging and frontier markets. Prior to that, he worked in Marsh & McLennan’s Crisis Consulting group. At MMC he developed and implemented crisis management programs for clients across a wide array of industries. He also led the group’s Exercise & Simulations team. Larry received his BA from Providence College and MBA from The George Washington University.


We established teams and plans that are integrated and aligned. We train and exercise on a regular basis to ensure we can effectively implement the plan and process.

But are our plans simply organizing our response or are they actually helping us get ahead of the crisis? Being proactive is more than just thinking ahead. It’s about managing ahead. So how do we embed a proactive posture into our response operations to turn forward-thinking into action? This presentation will examine how companies can enhance crisis decision-making amidst uncertainty and develop mechanisms to help teams make decisions and take actions based on where the crisis may be going, not just where it is today.

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