Your Next Crisis Will Be a Digital Crisis: 5 Ways to Prepare

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Presented By:

Molly McPherson, M.S., APR

Molly is a nationally recognized expert on crisis public relations management in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. Molly combines her knowledge of current communication practices with years of media and crisis management experience to help organizations manage issues — from emerging to a crisis — to ensure organizations surface with their reputation intact.

Host of the podcast “Indestructible PR,” she frequently speaks about communication trends, crisis communications, public relations, and social media crisis response to executives and organizations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts, and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.

@mollymcpherson on Twitter


Whatever the next crisis a company or brand faces, it will almost certainly be on social media. With so much social discourse taking place online, it’s no wonder every crisis will get its time in the spotlight. You will learn 5 key steps that any organization – no matter what size – can take to be prepared to act at a moment’s notice. Using the indestructible PR response framework, you can draft messaging that can be used by leadership and on your social media. Your leadership will also learn what to say – and what not to say – to protect their reputation. 





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