Mike Lawrence, Chief Reputation Officer of Cone Communications, and ICMC Boston speaker, discussed “Crisis Communication in a Wireless World”, at the March 31st crisis conference.  During his presentation, he states “Crisis management, and crisis communication, is an opportunity to show what your organization is made of… and what it stands for… at a time when everybody is paying attention”.

Related: Pros and Cons of Social Media Before, During and After a Crisis

In this clip, Mike talks about the risks of crowd sourced journalism during the Boston Marathon Bombing, specifically when the bombing suspects were confronted on the night of April 18th. To watch Mike’s entire presentation from the conference, please log in to your ICMC account.