2023 Schedule

ICMC has assembled another great lineup of speakers for the 8th Annual International Crisis Management Conference.

As in past years, we are focused on providing attendees with a range of topics and perspectives from varying disciplines within the realm of crisis management. Whether you are part of a small to medium-sized organization or a large global operation ICMC strives to provide value to all who attend.

June 5th – Meet and Greet

The Wyndham Newport Hotel

Johnny’s Restaurant Event Patio – 5:00 PM – 7:00 PM

June 6th – Speaker Presentations

The Wyndham Newport Hotel

Registration and Breakfast: 7:30 AM – 8:15 AM

Opening Remarks: 8:15 AM – 8:30 AM

8:30 AM – 9:15 AM

Ashley Goosman

Ashley Goosman

Risk Manager II/BC & Crisis Management Specialist

Liberty Mutual Insurance

Reimagining Crisis Management Dynamically for Global Resilience

Investing in your employee’s personal preparedness will make a more resilient company and allow employees to deliver their indispensable services more effectively, even after they have been impacted by an event. If an employee is concerned about the wellbeing of an elder parent, child in school/ college, pets at home, etc. their energies will not be focused on achieving your company’s goals and objectives.

The integration of employees’ families into your preparedness plans, will not only support the emotional and physical wellbeing of your people, but will demonstrate that preparedness doesn’t begin and end at the company’s doors.

Educating employees on their own personal preparedness is the first step and avenue used to convey the “why” of the importance of having an effective corporate incident management program.

More About Ashley

Ashley Goosman, MBCP, MBCI, has nearly 20 years of experience in the public and private sectors. She’s managed multiple high-profile crisis events. She participated in the American Red Cross September 11 Recovery Program and Hurricane Katrina-Massachusetts’ Operation Helping Hand. As the Director of Emergency Services-Mass Dept. of Mental Health, she supported federal, state, and local emergency activations. She served as an adjunct Senior Instructor, teaching Terrorism and Disasters course for Health Care Administrators. Ashley has conducted business continuity and coordinated crisis events globally as a Risk Manager for Liberty Mutual Insurance.

9:20 AM – 10:05 AM

Aaron Marks, MPA, NRP, MEP

Aaron Marks, MPA, NRP, MEP


One Thirty Nine Consulting

Presentation Title Coming Soon

Description Coming Soon

More About Aaron

Aaron Marks, MPA, NRP, MEP is an internationally recognized expert on risk, crisis, and consequence management. He has supported exercise programs and events across 48 U.S. states and territories and 10 countries and nations. Aaron combines his 30-years of operational experience in incident and crisis management with a fascination with cognition and psychology to deliver non-traditional exercises that achieve their design objectives while providing impactful and memorable participant experiences.
As a Senior Principal for Dynamis, Inc., a NATO Civil Subject Expert, and the Founder of One Thirty Nine Consulting, Aaron frequently works with clients and partners to develop novel solutions to emerging and evolving problems. His recent work includes addressing challenges associated with Insider Threat, Targeted Violence, Communicable Disease and Bio-terrorism, and CBRN Consequence Management.

Break: 10:05 AM- 10:20 AM

10:20 AM – 11:05 AM

Ray Holloman

Ray Holloman

Senior Program Manager - Enterprise Disaster Recovery

F5 Networks

Bringing It All Together: Crisis, Continuity, and Project Management

Many organizations have their crisis communication, business continuity/disaster recovery/resilience, and project management organizations siloed, and scenarios only sometimes bring these departments together to run through an exercise. Business Continuity may conduct a training activity and just say that the crisis communication plan was activated, but didn’t run through the steps to see if there are any gaps in the handoff. Thinking through how we do exercises, what are the benefits of bringing these three groups together to help conduct an exercise to have a more realistic scenario? In my experience, running tabletops, functional tests, and actual recovery events have benefited from having these groups work together regularly to make more efficient and effective recovery events. Sharing my experiences with integrating these three groups will give insight into one way to reduce the silos and increase the compatibility of programs. It will also show examples of how you could integrate into parts of the organization to flex that crisis plan more frequently.

More About Ray

Ray Holloman, M.B.A., M.S., CBCP, CCRP, MBCI, Senior Program Manager for Enterprise Disaster Recovery for F5 Networks and Founder/CEO of Holloman Solutions. Ray has a Bachelor’s in Business Administration from Belmont University, a Master’s in Information Security from Lipscomb University, and an MBA from Tennessee Tech University. He works with teams and organizations to help them understand, implement and enhance their disaster recovery programs. By educating organizations, he is helping them become more resilient in the ever-changing threat landscape.

11:10 AM – 11:55 AM

John Petrozzelli

John Petrozzelli

Cybersecurity Director


Presentation Title Coming Soon

Description Coming Soon

More About John

John began his career as an intelligence officer in the U.S. Air Force in 1998 and served in the Republic of Korea in 1999. In September 2001, while supporting C-17 missions, he deployed to Sicily to support forward operating bases during the initial phases of the US war in Afghanistan. He then deployed to Germany to provide intelligence for C-17 missions delivering humanitarian airdrops to starving Afghans.  John entered on duty with the FBI as an Intelligence Analyst in 2004, where he assisted in the creation of the Connecticut Intelligence Center Fusion Center and with the FBI InfraGard public outreach program. While in New Haven, he also led the analytic review of computer hard drives related to the Babar Ahmad/Tooting Group international terrorism investigation. In 2007, John transferred to the FBI Boston Field Office. As an Intelligence Analyst, he supported Civil Rights and Public corruption investigations until becoming a Supervisory Intelligence Analyst supporting analysis over all criminal programs in 2010.

In 2013 John was a day shift intelligence supervisor during the Boston Marathon Bombing manhunt and led the computer forensic review of all subjects’ digital media. During the Marathon Bombing investigation and subsequent trial, John led the post processing analytical review of the Tsarnaev family’s digital media.  He wrote the initial digital analysis used in support of the Tsarnaev trial. He led the review of more than 33,000 emails, 120,000 photos, and 12,000 videos for the purposes of criminal discovery and trial preparation. He wrote over 50 reports, which, were used in testimony to support Dzhokhar Tsarnaev’s eventual conviction.  In 2016 he earned a Master of Science in Information Security from Boston University and became FBI Boston’s Chief Security Officer.
He is now a Director of Cybersecurity for the Boston Metro Region of Managed Services Provider Magna5, which has been providing IT support and Cybersecurity services to companies nationwide.

In his FBI career and at Magna5, John has utilized his skills to deter, detect, and mitigate insider threats.

Lunch: 11:55 AM – 12:30 PM

12:30 PM – 1:15 PM

Shane Mathew, MPH, CBCP, CSM

Shane Mathew, MPH, CBCP, CSM

Head of Enterprise Resilience

Zoom Video Communications

Managing the Brain Drain: Integrating Effective Cognitive Techniques Into Your Crisis Event Management

In this session, Shane Mathew shares some of the lessons he’s learned about the psychological impacts that crisis events have on decision-makers from his years of building effective crisis management & business continuity programs in various industries.

While Crisis Event Management can rely heavily on documentation and training, the outcomes of events will heavily depend on the effectiveness of the members of a Crisis Response team. As teams don’t always interact with each other on a day-to-day basis, interpersonal dynamics and the stress of these types of events can quickly impact one’s ability to make good choices. Effective crisis event management methodology must therefore identify these cognitive traps and design response methodologies for avoiding these issues.

In this session, we will identify the most common cognitive issues that response team members face during the stress of the incident, discuss how our typical approach to response plan development can create traps, and review event management practices that have been identified through other industries to improve their response effectiveness.

Along the way, Shane will share some of the best practices he’s identified and review how he’s incorporated them before and after various incidents throughout his career.

More About Shane

Shane Mathew is a Risk & Resilience professional who serves as Head of Resilience at Zoom Video Communications. In this role, Shane will oversee the inaugural development of the Crisis Management, Business Continuity and Disaster Recovery programs for all of Zoom’s global operations.
Shane started his career in public health and led one of the first teams charged with developing bioterrorism response and mass prophylaxis plans for the CDC. He’s also served in various leadership roles within government, pharmaceuticals, and healthcare.
Shane is experienced in leading resilience programs within various industries, including government, healthcare, pharmaceuticals & manufacturing. Additionally, he led a professional services consulting team for a US based risk management firm, where he was responsible for all consulting operations that built resilience programs for many well-known global companies, including Netflix, Gulfstream and others.
Shane is based in North Texas with his wife of 18 years- Sylvia and their two young children.

1:20 PM – 2:05 PM

Meredith Stone

Meredith Stone

External Communications Manager

Colonial Pipeline

Building a Strong Brand Reputation and Keeping it During a Crisis

When an unfortunate event threatens your organization’s reputation, how you communicate with your key stakeholders matters. In the modern day of citizen journalism and in the 24-hour news cycle, you can count on your story gaining traction. It is in your best interest to help shape the narrative by being open and transparent.
Before a crisis strikes, you can mitigate negative impacts by identifying potential risks and taking an offensive position, now. We will discuss how you can build a strong brand strategy and a positive reputation, both internal and external, to help reduce or prevent the effects of a crisis before it occurs.

More About Meridith

Meredith Stone is an award-winning communicator with more than 15 years in front of a camera. As a reporter turned public information officer, Meredith specializes in corporate reputation, brand positioning, issues management, and storytelling.
As the external communications manager for Colonial Pipeline, she works to build brand trust and re-introduce Colonial as a critical piece of American infrastructure, vital to the economy and national security.
Early in her career, Meredith was a reporter and EMA PIO. While employed with Georgia’s top electric utility, she won the Silver Anvil in Crisis Communication. She’s also a two-time Emmy nominee for her work around preparedness and safety.

2:10 PM – 2:55 PM

David Balcar

David Balcar

Security Strategist / Cyber Profiler

VMware Carbon Black

Insider Threats and How to Hunt for Malicious Insiders

Real-world insider threats causing the most harm go well beyond news headlines or Hollywood stories. For example, what about the system administrator caught selling corporate data to acquisition targets? Or the employee caught trying to steal a manufacturing process formula and client lists, and who sent confidential information to other employees? How were they caught, how quickly could your organization be breached by malicious insiders like these, and how could your team find them? Threat hunters are often tasked with looking for attackers’ tools, techniques and procedures, but how can your team look for malicious insiders? Join us for this session as we discuss the techniques used during specific investigations that helped uncover these insider threats. We’ll get inside the minds of various kinds of malicious insiders – from the leaker, to the blackmailer, to the snooper, to the wannabe spy – and why every organization needs to expand threat hunting to insiders like them.

More About David

David Balcar is a Security Strategist at VMware. With 20+ years in security, David has extensive knowledge and experience in security research, network penetration testing, incident response, and computer forensics. David is also a noted featured speaker at global security conferences presenting on subjects including security trends, penetration testing, top threats and network security hardening. David is also a member of the High Technology Crime Investigation Association (HTCIA).

Break: 2:55 PM – 3:10 PM

3:10 PM – 3:55 PM

Brendan Monahan

Brendan Monahan

Head, US Crisis Management and Resilience

Global Pharmaceutical Company

Build a Clean Container: Coping with Complexity for Crisis Teams

I love it when a plan comes together. It just never seems to happen the way I expect. Like many, I have labored for much of my career under the belief that good planning leads to good outcomes in crisis management. Therefore, better planning must lead to the best outcomes. Right? Recent experience may say otherwise.

Where does that leave us? Without walking away from our duty and responsibility to plan, what else can we do to improve response outcomes and become “ready” for the unexpected? How can we support our stakeholders, shape their expectations, and also drive these better outcomes?
Let’s talk about what we do when the plan falls flat. How we can 1) manage initial complexity; 2) orient the team to what’s really happening; and 3) build a “clean container” to get from where we really are to where we need to be next.

More About Brandan

Since 2018, Brendan has directed the US crisis and resilience programs for a global pharmaceutical company, including coordinating the company’s US response to COVID-19. Prior to that, Brendan lead Security Resilience and Intelligence programs at two major critical infrastructure companies in the US.
He is a Steering Committee Member and former Chair of the ASIS Crisis Management and Business Continuity Community, and a founding member and former Chair of the New York Analyst Roundtable. Brendan has a BA from Boston College and an MA from Queen’s University of Belfast, Northern Ireland; and is MBCI and CBCP certified. Brendan is the author of the 2022 book, Strategic Corporate Crisis Management: Building an Unconquerable Organization.

4:00 PM – 4:45 PM

Andrea Davis

Andrea Davis

President and CEO

The Resiliency Initiative

The Power of Public-Private Partnerships

Learn from the expert that built sustainable public-private partnerships at FEMA, Disney, and Walmart. Hear tips on how to create a community shared value proposition. Leave with tools and templates to maintain your partnerships.

More About Andrea

Andrea Davis is a recognized expert in the field of emergency management who has dedicated her career to bridging the silos between public and private sectors to create a united approach when it comes to disaster risk reduction. Ms. Davis has held leadership roles with NGOs (The American Red Cross, Save the Children US), the US Federal Government (FEMA, The Federal Reserve) and for Fortune 500 Companies (Walmart, Disney). With each role, Ms. Davis used her influence to lead global initiatives focused on the importance of making risk informed determinations and engaging all members of the community in the decision-making process. Currently, Ms. Davis is the President and CEO of a Women Owned Small Business (WOSB), The Resiliency Initiative (TRI). Ms. Davis founded TRI out of a passion to serve the whole community before, during, and after an emergency.
Ms. Davis’ specializes in crisis strategic planning, brand management and creating continuity of operations frameworks. Her career highlights include: • During Ms. Davis’ tenure with FEMA’s Louisiana Hurricane Katrina Recovery Office, Ms. Davis oversaw all media, intergovernmental and congressional activities for one of the U.S.’ largest disaster recovery efforts, with a total recovery portfolio of over $25 billion. In her short tenure, she helped restore FEMA’s brand. Ms. Davis and her team created an innovative outreach campaign to regain the public’s trust. Their grassroots approach was credited with transforming the public’s perception of FEMA; culminating with over 300 groundbreaking/ribbon cutting ceremonies and the media coining a new acronym- TGFF: Thank God for FEMA.
• While in the private-sector, Ms. Davis led enterprise-wide crisis management departments for multi-national, Fortune 500 companies. Her departments were responsible for developing and implementing culturally relevant emergency management and business continuity trainings, creating mass notification platforms, leading crisis and family assistance operations, and spear-heading employee preparedness initiatives across the globe.
• Ms. Davis’ passion is volunteer service. She is currently serving as the Board Chair for the California Resilience Alliance and the Northwest Arkansas Chapter of the American Red Cross. She served as Board Chair for the Los Angeles Region, American Red Cross and was a national Corporate Board Member for Save the Children US. Her leadership was recognized by her selection as the Inaugural Emergency Manager of the Year by the International Association of Emergency Managers in 2018 and her inauguration into the Women’s Hall of Fame for Emergency Management in 2013.

Closing Remarks: 4:45 PM – 5:00 PM

June 7th – Training

The Wyndham Newport Hotel

There are 3 options for training with a morning and afternoon session for each. You have the option to select up to two courses to attend during the day.

Exercise Summer Meltdown: A Tabletop Exercise Workshop

Principles of Insider Threat Management

Principles of Ransomware Attacks

Each session is 4 hours with Lunch being served between the morning and afternoon sessions.



Morning Session is from 8:00 AM to 12:00 PM
Lunch is 12:00 PM to 1:00 PM
Afternoon Session is 1:00 PM to 5:00 PM

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