Larry Cristini, Head of Global Crisis Management at Facebook presented, “Reactive to Proactive: Turning Forward-thinking Into Action During a Crisis” at the recent ICMC Annual Conference in Newport. RI.  During his presentation, Larry examined how companies can enhance crisis decision-making amidst uncertainty, and develop mechanisms to help teams make decisions and take actions based on where the crisis may be going, not just where it is at that moment.

In the short clip below, Larry discusses the objectives of crisis management:


ICMC Professional Members have access to all of the full-length video presentations from the conference.  Watch Larry’s entire presentation on the video page, HERE.

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