Over the past 20 years, numerous geopolitical conflicts have plagued different parts of the world, from the Iraq War to the Syrian Civil War and the ongoing Yemen crisis. Amid these turbulent times, businesses, regardless of their size or industry, face a plethora of challenges that often reshape their operations and strategies. 

Disruption of Supply Chains 

A striking challenge businesses face during conflict is the disruption of supply chains. War creates physical barriers that impede the transport of goods, whether it’s the destruction of infrastructure, the presence of military checkpoints, or the implementation of trade sanctions. This disruption can lead to delays, increased costs, or even complete halts in production. 

For instance, during the U.S.-China trade war that began in 2018, tariffs imposed by both countries disrupted global supply chains, forcing many businesses to rethink their sourcing and manufacturing strategies. This challenge is magnified in times of violent conflict, where physical destruction and insecurity can entirely sever supply lines. 

Market Uncertainty 

War and conflict foster an environment of uncertainty. Predicting consumer behavior becomes a herculean task as priorities shift drastically during war. Essential goods become more desirable, while luxury items might see a decrease in demand. This uncertainty can lead to lower sales and potentially severe losses, particularly for businesses that fail to adapt quickly. 

Moreover, uncertainty doesn’t stop consumer behavior. It extends to fluctuating exchange rates, unpredictable inflation, and unstable governmental policies. For instance, during the 2014 Russian annexation of Crimea, the Russian Ruble experienced significant volatility, leading to uncertainty for businesses operating in the region. 

Risk to Human Resources 

War zones present direct threats to the safety and well-being of employees. Businesses may struggle to retain staff or face the challenge of ensuring their safety. In some cases, a company might need to evacuate employees or halt operations entirely, leading to significant financial and operational setbacks. 

Beyond physical safety, the psychological trauma inflicted by conflict can lead to decreased productivity and morale. Businesses then bear the responsibility and cost of providing support to their employees, whether that involves mental health resources, flexible working arrangements, or comprehensive insurance coverage. 

Related: PreparedEx Podcast: Planning for Geopolitical Risk in 2023 – An Interview with Bruce McIndoe

Regulatory Hurdles 

As governments react to the pressures of war, businesses may encounter shifting regulatory landscapes. This could take the form of new trade restrictions, changes in tax laws, or sudden alterations to business-related legislation. A company’s ability to adapt to these changes quickly can be the difference between weathering the storm or succumbing to it. 

For instance, when conflict broke out in Libya in 2011, many foreign businesses were caught off guard by sudden changes in the country’s laws and the enforcement of strict sanctions by the international community. They faced the difficult task of adapting their operations or exiting the market altogether. 

Reputational Risk 

Finally, businesses risk significant reputational damage if they are perceived to profit from conflict or fail to adequately protect their employees. They must navigate the delicate balance of maintaining operations while demonstrating corporate social responsibility. 

During the Iraq War, several Western companies faced backlash for securing lucrative contracts related to the conflict. This served as a stark reminder of the potential reputational risks businesses face in times of war. 

In conclusion, the challenges that businesses face during times of war and conflict are multifaceted and complex. The keys to navigating these challenges are adaptability, foresight, and a strong commitment to ethical business practices. Businesses that can effectively manage their supply chains, adapt to market uncertainties, protect their human resources, overcome regulatory hurdles, and mitigate reputational risks stand the best chance of surviving – and even thriving – in times of conflict. As we move into an increasingly unpredictable geopolitical landscape, these capabilities will be more important than ever. 

Resource: FREE WEBINAR – Navigating Regional Conflicts: A Geopolitical Tabletop Exercise for Employee Safety and Business Resilience

Moving Forward: Strategies for Businesses Amid Conflict 

Despite the formidable challenges that wars and conflicts pose, businesses are not completely helpless. They can adopt several strategies to mitigate risks and perhaps even find opportunities amid the chaos. 

Diversification of Supply Chains 

The disruption of supply chains underlines the importance of diversification. By sourcing materials from various regions, businesses can insulate themselves from the risk of complete shutdowns. For example, during the U.S.-China trade war, companies that had alternative sources outside of the two countries managed to maintain their operations with less disruption. 

Investment in Digital Transformation 

Investing in digital transformation can help businesses better manage market uncertainty. Digital tools and technologies can provide businesses with real-time data, enabling them to make quick, informed decisions. This can be particularly useful when dealing with volatile exchange rates or changing consumer behaviors. 

Prioritizing Employee Safety and Well-being 

Ensuring the safety and well-being of employees is not only a moral imperative but also crucial for business continuity. Flexible working arrangements, comprehensive insurance coverage, and mental health support can all contribute to maintaining productivity and morale during difficult times. 

Proactive Legal and Regulatory Adaptation 

Staying abreast of legal and regulatory changes is vital. Businesses should invest in legal expertise to understand and anticipate changes in the regulatory environment, which will allow them to adapt their operations swiftly and efficiently. 

Ethical and Social Responsibility 

Lastly, businesses should commit to operating ethically and responsibly, even under challenging circumstances. This includes avoiding profiteering from conflict and prioritizing the welfare of their employees and local communities. In the long run, maintaining a positive reputation can contribute significantly to a company’s survival and success. 

The landscape of business during conflict is fraught with challenges that test the resilience and adaptability of organizations. However, by implementing thoughtful strategies and prioritizing ethical practices, businesses can navigate these turbulent times. As the world continues to grapple with geopolitical uncertainties, the resilience and adaptability of businesses will play a significant role in shaping our collective future. It’s a harsh reality that conflict often brings about transformation and innovation; let’s ensure that we steer these changes towards sustainable and inclusive growth. 


In the face of war and conflict, businesses encounter a host of challenges, including disruption of supply chains, market uncertainty, risks to human resources, regulatory hurdles, and reputational risk. Disruptions in supply chains can lead to increased costs and delays, while market uncertainty can result in lower sales and losses. The safety and wellbeing of employees are at risk, and fluctuating regulations can create additional difficulties. Businesses also face the risk of damage to their reputation if they are seen profiting from conflict or fail to protect their employees adequately. 

Despite these challenges, businesses can adopt strategies to mitigate risks. Diversification of supply chains, investment in digital transformation, prioritizing employee safety and well-being, proactive legal and regulatory adaptation, and ethical and social responsibility can all contribute to a business’s survival and success in times of conflict. In the face of geopolitical uncertainties, businesses’ resilience and adaptability are key in shaping our collective future.