The first annual ICMC Virtual Conference was a great success. Thank you to everyone who joined us!


During the conference series, Jim Preen, Head of Media Services at Crisis Solutions, presented, “Crisis Communications and the Importance of Preparing.”  Rob Burton interviewed Jim on a wide range of topics such as media preparation, crisis comms plans and social media.

One highlight of the interview included the conversation about keeping in touch with the public mood. He revealed the four items to pay attention to during a crisis which he calls, ‘Jim’s Crisis Buckets.’

 1.) Care and Concern

2.) Responsible Actions

3.) Cooperation

4.) Resolve

In this short clip, Jim reveals his number one rule for crisis communications.


If you’re an ICMC Professional Member and weren’t able to make the Virtual Conference, all of the speaker videos and presentation slides are available for viewing at your convenience HERE. 


Not an ICMC Professional Member yet? Sign up now to access to this entire video along with all other videos from the Virtual Conference. Learn more HERE.