The second running of The Principles of Crisis Communications course is set to begin next week. In this short video, David Kalson, the course instructor, and Rob Burton discuss what to expect from this 2-day virtual course.
Topics covered in the course will include how to develop a crisis communications plan, crisis messaging, media relations during a crisis, responding to crises on social media, effective and ineffective apologies in a crisis, and how to communicate when public outrage is very high.
Join us virtually, November 17-18, 2020