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Presented By:

David Kalson

Synopsis:

In this webinar, David Kalson, long-time crisis communications expert, present highlights from his upcoming ICMC course, “Principles of Media Relations” (both social and traditional) during a crisis.

David discusses some of the most important media relations challenges crisis managers face and how they can meet these challenges, including…

• How to establish your organization as the authoritative source for information about the crisis
• Protecting the brand in a crisis
• How to positively influence crisis news coverage
• Choosing and training spokespersons
• Understanding a reporter’s point of view and finding common ground
• Recognizing reporters’ traps and how to respond
• Establishing employees’ social media policy
• How to monitor and respond on social media before, during and after a crisis

Anyone who’s part of their organization’s crisis response team and wants to be on top of the latest developments in the use of media relations when managing a crisis should attend this webinar.